The Basics of Starting a Laser Engraving Business

So, you have an interest in laser engraving and want to start your own successful laser engraving business. What do you need? Where do you start? How much training do you need?

It’s likely you have several questions about starting a laser engraving business and they will be briefly addressed to give you some idea of what to expect from starting this kind of business.

Common Attributes of Laser Engraving Business Owners

If you want to start a laser engraving business, it’s important to understand what others like you are already doing that make them successful. It’s part of doing your research and knowing if you’re well-suited to this industry.

Successful laser engraving businesses can…

  • Create custom and personalized designs that match customer needs – They are creative
  • Build relationships with clients that make more sales to keep them coming back and to drive new business – They are sales driven
  • Solve problems as they arise without sacrificing their own business – They are problem solvers

If you already have these skills and a business person’s mindset, you are already more than halfway to starting your business. If you cannot commit to being able to perform these tasks, you might want to get some further training, take on a partner, or try another industry.

What You Need

  • Quality Laser System–When choosing your laser engraving system, consider the size of the system you can accommodate and the type of products you want to engrave. Price is often a big factor, but don’t sacrifice quality over price. These systems range from around $4,000 to $50,000. If you buy a used system, make sure to see it in action first.
  • Operating System and Software – Laser engraving machines don’t operate without the right programs. Invest in a system with the OS and graphics software you are most comfortable with and suited to the applications you plan to use. Usually the graphics software and OS come with a new laser system.
  • Attachments and Accessories – You may want to look at special attachments and accessories if you plan to do anything beyond regular laser engraving. These components are also great for when you’re ready to expand your business offerings. Some of the options include auto-focus, vector cutting, and air compressor attachments and accessories.
  • Materials and Supplies – Find wholesale products to engrave and sell. Some of these products include trophies, plaques, signs, metal, awards, glassware, and other products you can personalize.

Finally, don’t forget to advertise and promote your new laser engraving business. Without customers, you have no business. Without branding and marketing, you have no customers. It’s a synergetic relationship.

Some things you can do to get your business known and build your brand’s presence include:

  • Start a blog with fresh and quality content (images, articles, information)
  • Social media marketing (free pages and paid advertising)
  • Go to trade shows
  • Join local business organizations to get to know the other business owners in the community because they are potential clients

Remember that it takes time to build your brand and your business, but with patience and perseverance, you can be successful in a laser engraving business.